Privacy Policy

Privacy Policy | Truekoo

This website is operated and managed by HONGKONG KATE LIMITED, and Truekoo is the independently operated home design brand under the company. HONGKONG KATE LIMITED is the data controller and data processor for all personal data collected through this website, responsible for determining the purposes and means of data processing. We fully understand the importance of privacy protection to you and solemnly commit to safeguarding your personal information with the highest standards. This Privacy Policy is intended to clearly explain how we collect, use, store, protect, and disclose your personal information when you use this website and purchase products. Please read this policy carefully before using our website, so that you fully understand our practices regarding the processing of your personal data. Should you have any questions about this policy, you are welcome to contact us via our official email.

I. Information We Collect

In order to provide you with product browsing, order processing, logistics delivery, and after-sales services, we collect relevant information in the following scenarios:

  • Information you actively provide: When you register an account on this website, place an order, fill in a shipping address, contact us, or participate in surveys, we may collect your name, email address, shipping address, phone number, payment information (encrypted by the payment service provider; we only retain transaction identifiers and amounts as necessary), and any other content you voluntarily submit.

  • Information automatically collected: When you visit this website, we may automatically collect device information (such as IP address, browser type, operating system version), browsing behavior (such as pages visited, time spent, click paths), and referral sources through cookies and similar technologies, in order to optimize website functionality and improve your user experience.

  • Information from third-party sources: In certain cases, we may obtain order-related information from third-party payment platforms or logistics carriers (such as payment confirmation status and delivery results) to complete transaction fulfillment.

II. Purposes of Information Use

We process your personal information solely on legitimate and lawful bases, primarily for the following purposes:

  • Order processing: Using your name, address, contact details, and payment information to complete order confirmation, dispatch, delivery, and refund processes.

  • Customer communication: Using your email address to send order notifications, shipping reminders, logistics updates, and to respond to your after-sales inquiries or complaints. When necessary, we may also use your contact information to communicate with you regarding order-related matters.

  • Website and service improvement: Analyzing user visit data and browsing behavior to optimize website layout, enhance product recommendation relevance, and improve user experience and website performance.

  • Legal compliance: Using your information to fulfill legal obligations as required by laws, regulations, or regulatory authorities, including but not limited to tax reporting, dispute resolution, and fraud prevention for legitimate purposes.

III. Data Storage and Protection

  • Storage location: Your personal information will be stored on secure servers designated by HONGKONG KATE LIMITED. We implement reasonable physical, technical, and administrative measures (including data encryption, access control, firewall protection, and regular security audits) to protect your information from unauthorized access, disclosure, alteration, or loss.

  • Retention period: We retain your personal information only for as long as necessary to achieve the purposes described in this policy, or for the minimum retention period required by applicable laws and regulations. After the retention period expires, we will anonymize or securely delete your information.

  • Information security: Although we have adopted industry-standard security measures, please understand that no method of data transmission over the Internet can guarantee 100% security. Therefore, we cannot guarantee absolute security of information transmission, but we will continuously strive to enhance our security protection levels.

IV. Information Sharing and Disclosure

We commit that we will not sell, rent, or arbitrarily share your personal information with any third party, except in the following circumstances:

  • Service providers: We may partner with trusted third-party service providers to perform essential services such as order fulfillment, payment processing, logistics delivery, data storage, and email dispatch. These service providers only have access to your information to the extent necessary to perform their specific functions and are contractually bound to comply with data protection obligations no less stringent than those in this policy. They are not permitted to use your information for any other purpose.

  • Legal requirements: We may be required to disclose your personal information when explicitly required by laws, court orders, or legitimate government investigations. We will only disclose information to the extent legally compelled and will, whenever legally permissible, notify you in advance.

  • Business transfers: If HONGKONG KATE LIMITED is involved in a merger, acquisition, or asset transfer, your personal information may be transferred as part of the business assets. We will notify you via email or a website announcement prior to such an event and ensure that the receiving party continues to fulfill the protection obligations under this policy.

V. Your Rights

In accordance with applicable data protection laws and regulations, you have the following rights regarding your personal information:

  • Right of access: You have the right to request from us, at any time, information about the personal data we hold about you and to obtain a copy of it.

  • Right to rectification: If you find that the information we hold is inaccurate or incomplete, you have the right to request correction or supplementation.

  • Right to erasure: In specific circumstances (such as when the information is no longer necessary for the original purpose, you withdraw your consent, or the processing violates legal provisions), you have the right to request deletion of your personal information.

  • Right to restriction of processing: In certain situations, you have the right to request that we temporarily restrict the processing of your information.

  • Right to data portability: Where technically feasible and legally permissible, you have the right to request that we transmit certain information you have provided to us in a structured, commonly used, and machine-readable format to a third party designated by you.

  • Right to withdraw consent: If we process your personal information based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.

To exercise any of the above rights, please submit a written request via our official email. We will verify and respond to your request within a reasonable timeframe (typically no more than 30 days). To protect your privacy and security, we may require identity verification before responding to your request.

VI. Cookies and Tracking Technologies

This website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and optimize page performance. Cookies are small text files stored on your device that help us recognize your browser preferences and visit status.

  • We use necessary cookies to ensure the normal functioning of basic website features (such as shopping cart and login status).

  • We use analytical cookies to collect page visit statistics and user behavior data in order to continuously improve website content.

  • You can manage or disable cookies through your browser settings. However, please note that disabling certain cookies may affect the normal use of some website features.

VII. Privacy Protection for Minors

This website and its products are intended for general adult users. We do not knowingly collect personal information from individuals under the age of 18. If you are a minor, please use this website under the supervision of a parent or legal guardian. If we discover that we have collected information from a minor without parental consent, we will promptly delete the relevant data. If you, as a guardian, believe that we may hold information about a minor, please contact us promptly.

VIII. Cross-Border Data Transfers

As we offer worldwide delivery services, your personal information may be transferred to countries or regions outside your jurisdiction for processing, including but not limited to locations where our servers and partner service providers are situated. We will ensure that such cross-border transfers comply with applicable data protection laws and that appropriate safeguards (such as standard contractual clauses) are in place to protect the security of your information during transfer.

IX. Third-Party Links

This website may contain external links to third-party websites. These links are provided for your convenience to access additional information and do not imply our endorsement of or any responsibility for such third-party content. When you leave this website and access third-party links, the privacy policies of those third-party websites will apply independently. We recommend that you carefully read their privacy terms. We assume no responsibility for the data processing practices of any third-party websites.

X. Policy Updates and Notifications

We reserve the right to amend this Privacy Policy from time to time based on business development, changes in laws and regulations, or technological updates. Any changes will be published on this page with an updated revision date. For material changes (such as substantial adjustments to data processing purposes or methods), we will notify you via email or a prominent notice on the website. We recommend that you periodically review this page to stay informed of the latest privacy practices. Changes to this policy take effect upon publication. If you continue to use this website after changes have been made, it will be deemed as your acceptance of the updated Privacy Policy.

XI. Contact Us

We take privacy protection seriously. If you have any questions, comments, or complaints regarding this Privacy Policy, or if you wish to exercise any of your rights concerning your personal information, please contact us via the official email below. We will verify and respond to your request as promptly as possible. All communications are handled by dedicated staff to ensure that your issues are resolved properly and confidentially.

Brand name: Truekoo
Website: www.truekoo.com
Email: customer@truekoo.com
Company Name: HONGKONG KATE LIMITED
Company Address: UNIT E01 10/F WONG KING1 INDUSTRIAL BUILDING NO 2-4 TAI YAU STREET SAN PO KONG KL